The sporty five-door hatchback Ford Focus models take centre stage on the Ford stand, revealed in full detail ahead of the production start in Europe and North America in late 2010. Focus is Ford’s most significant nameplate globally. With over 10 million examples sold since its launch in 1998, the Ford Focus has become a firm favourite with consumers worldwide for its outstanding value, comfort and safety, and above all, for being great fun to drive.

Following an unprecedented global development program under the company’s One Ford strategy, the next-generation Focus is set to continue the successful tradition of its predecessors and demonstrates how Ford is changing. Distinguished by its sleek and sporty design, the new Focus is packed with more affordable technologies and features than ever before in this segment. The next-generation Focus also offers customers the highest standards of quality and detailed craftsmanship, outstanding fuel economy, and takes the legendary Focus driving dynamics to a new level.

Striking, Streamlined Design
The three Focus bodystyles models share a sporty and dynamic character, marking the next evolution of Ford’s acclaimed kinetic design form language, which has contributed to the growing popularity of the company’s latest small and medium cars. The slippery shape, plus carefully optimised aerodynamic details throughout the vehicle – the Focus follows the new Mondeo in featuring an active grille shutter to block airflow through the cooling system when it is not required – has resulted in a significantly reductions in drag. The European 4-door model has a drag coefficient (CD) of 0.27, compared to a figure of 0.30 for the current model.

Stylish, Functional Interior
The dynamic quality of the exterior is reinforced by the distinctive design of the interior. The new Focus has a modern, cockpit-style interior, with the stylish centre console wrapped around the driver and providing outstanding access to the vehicle’s major controls and display panels. Within the cockpit, the most significant innovation is the company’s next-generation driver connect technology, MyFord, which provides the driver with a state-of-the-art combination of controls and display screens to operate the key vehicle features. On high series vehicles, the MyFord system includes an 8-inch touch screen, allowing the driver to control a wide range of functions via a clear and intuitive colour display.

MyFord is complemented by a new generation of Ford’s powerful SYNC® connectivity package, which includes a sophisticated voice control system, Bluetooth and satellite navigation, along with connection points for a wide variety of external devices and media players. The interior combines outstanding functionality with outstanding craftsmanship. The cabin’s bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel and the choice of superior trim materials all help to give occupants the feeling that they are travelling in a premium-class car.

The new Focus Wagon on show in Paris with its interior for the first time enhances this premium feel still further by featuring a leather interior package from the exclusive range of Ford Individual vehicle personalisation options which are being specially developed for the new model. The show vehicle has luxurious black premium leather trim on the seats, door panels, central armrest and instrument cluster hood, complete with contrasting stitching. The full Ford Individual range for the new Focus will be revealed closer to the launch.

Text and Pictures: Ford