Production of the 2004 Chrysler Pacifica will begin in early 2003 at Chrysler Group's Windsor Assembly Plant. While Pacifica will be built in the same plant as Chrysler and Dodge minivans, the vehicle will not be built on any one of the company's short- or long-wheelbase minivan platforms. Pacifica will be built on its own new, unique platform, but will use existing corporate components, including the same proven 3.5-liter V6 engine that powers the award-winning Chrysler 300M.
With the introduction of the 2004 Chrysler Crossfire in Los Angeles earlier this year and now the 2004 Chrysler Pacifica, the Chrysler brand continues to gain momentum. Chrysler brand sales have increased 306 percent since 1991 (from 130,542 to 530,454 in 2001), more than any other American automotive brand.
In addition, Chrysler has tripled its market share (from 1.0 percent to 3.0 percent) in the same time period and has moved to seventh place from 17th place in first-choice preference over the past four years - - by far the most dramatic improvement of any other automotive brand.
"No other automotive brand has a more fresh, diverse product portfolio than the Chrysler brand," said Tom Marinelli, Vice President, Chrysler/Jeep® Global Brand Center. "With Pacifica, Crossfire and the phenomenal PT Cruiser, Chrysler showrooms will have some of the most appealing products under one roof, each of which underscores the brand's philosophy of stunning design, unparalleled innovation and unbeatable value."
Text and photos courtesy of DaimlerChrylser AG
