17-06-2005
Motor City Dodge dealers take delivery of the first 2006 Dodge Charger Daytona R/T models in the region at the Walter P. Chrysler Museum
Thirty-three 2006 Dodge Charger Daytona R/T models to cruise down Woodward Avenue in Dream Cruise fashion with Dodge police vehicle escort
Sneak preview of the Dodge Charger "Model Box Build"
WHAT:
In celebration of the first 2006 Dodge Charger Daytona R/T models to hit dealer showrooms, the Motor City Dodge Dealer Ad Association (DAA) and the Great Lakes Business Center are jointly hosting a Dodge Charger Daytona R/T drive-away event. More than 30 Dodge dealers will take delivery of the first limited-edition Charger Daytona's available in the region.
Thirty-three Dodge Charger Daytona R/T models in 'Go ManGo!' exterior paint will cruise from the front of the Walter P. Chrysler Museum down Woodward Avenue to Royal Oak (13 Mile and Woodward) for a preview of Chrysler Group's Dream Cruise Display (complete with police escort).
Dodge dealers from the Detroit metropolitan area and beyond, including Monroe, Ann Arbor, Chelsea, Lapeer and Garden City will drive the cars, which will be for sale at the dealerships immediately after the event.
WHO:
Darryl Jackson, Vice President - Dodge Marketing
Steven Landry, Vice President - Great Lakes Business Center
Judy Wheeler, Director - Dodge Car Marketing
WHEN:
Friday, August 19, 2005
11:00 A.M. - 2006 Dodge Charger Daytona R/Ts staged outside the Walter P. Chrysler Museum
1:15 - 2:00 P.M. - Metro Detroit Dodge dealers take possession of their first Charger Daytona R/Ts and cruise down Woodward Avenue from Pontiac to Royal Oak with Dodge police vehicle escorts
2:00 P.M. (estimated) - Sneak preview of the Dodge Charger "Model Box Build" at Northwood Shopping Center in Royal Oak
WHERE:
Vehicle staging:
Walter P. Chrysler Museum (Featherstone Rd. and Squirrel Rd.)
One Chrysler Drive, Auburn Hills
Vehicle cruise route:
Woodward Avenue from Pontiac to Royal Oak
Chrysler Group Dream Cruise display and Dodge Charger Model Box Build:
Northwood Shopping Center (Woodward Ave. and 13 Mile Rd.)
OTHER:
Executive interviews available at Walter P. Chrysler Museum. Photo opportunities available at the Museum and Woodward Avenue cruise route
Text and photos courtesy of DaimlerChrysler
