The world got to see the future of compact trucks at the 2002 North American International Auto Show on Jan. 7, 2002 as the bold, versatile and affordable Dodge M80 concept took the stage in Detroit. With its "just-right" size, "surf-to-snow" capability and authentic "job-rated" Dodge Truck power, the M80 aims to exceed the needs of tomorrow's compact pick-up truck customer.
Growing up in California, Chrysler Group designer John Opfer used to live one hour from the beach and one hour from the snowy mountains. Vehicles of choice included a '70s Jeep Wagoneer and a Dodge Raider. "We were always looking for stylish, low-cost four-wheel-drive vehicles to accommodate our ever-changing activities," Opfer said. "That is exactly what I had in mind while sketching the Dodge M80, geared toward active youngsters known as 'millennials.' I also looked at the 1939 Dodge TC and 1941 WC for inspiration, creating a modernist interpretation of these classic Dodge trucks."
The Dodge M80 is a small, affordable truck based on the Dodge Dakota frame. Stand-out design elements include the satin-stainless steel-look signature Dodge-crosshair grille and headlamp surrounds, classic round lamps and the metallic slate-gray, molded-in-color PET-plastic fenders and bumpers with integrated tow-hooks.
The five-foot bed is protected by a PET-plastic liner and bulkhead and incorporates myriad tie-down cleats compatible with MOPAR bike-, ski- and surfboard racks. The tailgate features "stamped-through" lettering for the Dodge and 4x4 emblems. Oversized, performance-tuned dual exhaust pipes and jewel-like round tail lamps complete the exterior highlights.
The back of the cab features a full-width flipper-glass. "It not only has a clean, modern design, but it is truly functional," Opfer said. "You can easily get to your gear in the back, and if the bed is not long enough, you can open the flipper-glass and add the cabin to your load-length."
The Dodge M80's interior expands on Opfer's design mission "This concept asked for a no-frills, rugged and durable interior," said designer Jeff Gale. "And, it should offer unexpected and youthful features."
According to Gale, that's why there's an abundance of Detonator Yellow body-color sheet-metal panels on the inside of M80, enhanced by satin-silver hard-plasticovers and water-repelling Neoprene-look seat-trim. The center console doubles as a portable cooler while the lightweight seats can be removed and used outdoors. Behind the fold-flat seats is a vehicle-wide bin for wet-goods such as shoes, umbrella or a snowboard.
The dashboard provides simple, back-lit satellite gauges, offering just basic information. Large rotary knobs operate the audio and heating systems, while classic "ball-and-socket"-style vents direct the airflow in the interior. M80's performance image is accentuated by billet-aluminum foot pedals.
Power comes from Chrysler Group's all-new 3.7-litre V-6 engine coupled to a carry-over 5-speed manual transmission and 4x4 transfer case. With an estimated vehicle weight of just 2,500 pounds (1134 kg) and a power rating of a 210 bhp. (157 KW) and 235 lb.-ft. (319 Nm) of torque, this concept truck's calculated performance figures include a top speed of 160 kilometres per hour (100 miles per hour) and a sprint to 60 mph (96 km/h) in eight seconds flat.
Text and photos courtesy of DaimlerChrysler
