10-07-2006
The deal with the Explorer Superior is pretty simple. Basically, it's a loaded Explorer Limited that gets a real wood center console and door pulls, custom floormats, model-specific badges, and chromed sideview mirrors with built in turn signals. Black and gold are the only color selections, and there are two options for the interior leather/wood combo.
The big chrome grille up front has "SUPERIOR" emblazoned across its width, letting less-informed motorists know they're in the presence of a ¥7,000,000 SUV. At the current exchange rate, that's roughly $61,000 USD -- a huge sum even when you consider that the Explorer is a more expensive vehicle in Japan to begin with.
With the almost-identical Limited and well-appointed Eddie Bauer also available, one wonders just how many people will actually pony up the extra cash to feel "Superior" behind the wheel.
Text and photos courtesy of Ford Motor Company



