Ford F-150
In order to meet the needs of key customer segments, Ford developed five distinct models for the new F-150. Each series provides new attributes and comfort and convenience features - many of which are firsts in the full-size segment. "In essence, we are reinventing the rules in the full-size pickup market," said Doug Scott, Ford Division truck group marketing manager. "We built on our heritage, listened to customer feedback, and developed a totally new approach that allows us to appeal to the full-size truck market and provide individualized versatility and character."
F-150 XL
The XL personifies the pickup's role in building America. It is the workhorse truck that gets the job done, and can get down and dirty with hose-out floor functionality. The XL is available in both Regular Cab and SuperCab models with a choice of vinyl or cloth interior. The Regular Cab configuration is equipped with Ford's new rear access doors, which open up a more spacious area behind the 40/20/40 split-bench seat for stowage. The XL boasts a bold, forthright grille design; tailgate-assist; and larger, standard 17-inch steel wheels. New features also include standard tilt steering wheel and a center display system in the instrument panel.
F-150 STX
The F-150 STX provides work truck capabilities in a sporty, stylish package. STX, powered by the 4.6-liter Triton™ V-8 engine, is available in Regular Cab or SuperCab body styles and features body-color bumpers and 17-inch sporty cast aluminum wheels. STX comes equipped with a standard 61/2 -foot Styleside or an optional Flareside box, and the SuperCab model also offers a 51/2 -foot Styleside box option. Owners of the new STX can opt for an available audiophile sound system with AM/FM radio and 6-disc CD changer with subwoofer.
F-150 XLT
Versatile enough to carry people and cargo, the XLT series is ideal for a wide array of uses - ranging from hauling to recreation. XLT is available in all cab variations and, depending on cab choice, all three Styleside box lengths and Flareside configurations are available. XLT features an optional Silver two-tone paint finish, unique grille treatment and standard 17-inch cast aluminum wheels. Premium cloth is featured on the standard 40/20/40 split-bench seat or optional dual captain's chairs, and a chrome instrument panel accents add distinction. The XLT features Ford's new overhead rail system and foglamps on 4x4 models. For SuperCab and SuperCrew models, XLT's standard second-row power windows are a segment first.
F-150 FX4
The new FX4 is aimed at outdoor enthusiasts who believe four-wheel-drive capability is a critical lifestyle element. It combines off-road capability with a bold and distinctive individual statement. FX4 models are available in Regular Cab, SuperCab and SuperCrew body styles. Customers have a choice of box configurations: 61/2-foot Styleside, 61/2-foot Flareside or the new 51/2-foot Styleside, depending on cab choice. New optional 18-inch machined cast aluminum wheels, body-color bumpers, a distinctive grille and a new available Dark Shadow Gray lower two-tone exterior paint treatment complete the package. Inside, FX4 has unique "warm steel" accents on the instrument panel, center console, doors and steering wheel. Its aircraft-inspired instrument cluster, "carbon mesh" accents and chrome-ringed air registers further refine the look. Optional captain's chairs can be specified in either sporty cloth or sporty leather, and come with a segment-first, flow-through center console with floor shifter.
F-150 LARIAT
The ultimate in truck refinement, the F-150 Lariat combines truck toughness and comfort, geared to buyers who view their trucks as a reward for achievement. Lariat owners use their trucks for a multitude of purposes from everyday driving and road trips, to towing boats or travel trailers. Many depend on their trucks for towing but want comfort and refinement. The Lariat features optional premium heated dual power leather captain's chairs with the unique flow-through console and floor shifter or a standard 40/20/40 leather split bench seat.
The instrument panel and center console contain finely crafted stitched surfaces in Medium Pebble or Ebony, augmented by woodgrain touches on the doors and instrument panel center stack. Lariat's instrument cluster also is unique, with cream-colored gauges ringed in chrome to complement the chrome-ringed air registers and chrome door handles. The steering wheel has built-in controls for key audio and climate control functions. Other special Lariat features include an in-dash message center, electronic automatic temperature control and power-adjustable memory seats and pedals. An available Beige lower two-tone paint treatment, chrome bumpers and a unique grille, along with 18-inch bright aluminum wheels accentuate the exterior.
Text and photos courtesy of Ford Motor Company
