08-03-2006
Mazda Motor Corporation has announced the name of its new one-ton pickup range, which will make its world debut at the 2006 Bangkok International Motor Show, to be held from Wednesday 22 March through Monday 3 April 2006.
“In line with Mazda’s global alphanumeric nomenclature strategy, we have named this new truck range “BT-50”, a global name that will be used in all markets,” says Malcolm Gough, Executive Officer and General Manager of Mazda’s Overseas Sales Division.
“BT-50 recognizes the new range's B-Series Truck heritage (BT) and the number ‘50’ reflects that this one-ton vehicle is optimally positioned between smaller payload trucks (e.g. half-ton) and much larger trucks.
“The Bangkok global premiere of the new Mazda BT-50 pickup range will provide existing and prospective owners with the chance to be amongst the first to see the world's Zoom-Zoom truck.
“BT-50 builds on a tradition of Mazda heritage and values,” states Gough. “Its aggressive presence, command of the road and powerful new turbo diesel engines will provide leadership in this competitive truck segment.”
Mazda’s new pickup delivers an exciting blend of sophisticated design, refinement, responsive handling and dynamic performance Owners will benefit from its outstanding versatility, comfort and convenience whether they use it much like a passenger car or in circumstances requiring tough, reliable commercial truck performance.
With this new truck, Mazda has deepened its commitment to Thailand and Asia, which is an important centre of truck and automotive manufacturing for Asia and the world.
Text and photos courtesy of Mazda
