The 407 adds a new dimension to the Peugeot brand, and introduces a car rich in dynamism and elegance.A clear commitment to innovation marks Peugeot’s entry into a new style era.
The exterior styling of the 407 has a distinct feline grace, with a distinguished look at the front, revealing a new Peugeot identity based on a unique air intake grille and generously dimensioned headlamps. Peugeot’s stylists have achieved balance through the long bonnet and the compact rear proportions that project the passenger cabin forwards. Fluid lines are a characteristic feature of the car.The front windscreen pillar, steeply inclined and occupying a very forward position over the front axle, merges seamlessly into the bonnet. It marks the beginning of the harmonious curve of the roof,
which sweeps back to the vehicle’s rear quarter panel.
The seats are designed for comfort, and their wrap-around design provides excellent support to the shoulders and legs. The side aspect of the 407 has uncluttered, taut lines and possesses a flange that runs the entire length of the car, creating the appearance of strength. At the rear, the design of the wings and the spoiler creates a sporty feel that in no way detracts from the car’s natural elegance.The inset rear window is reminiscent of that of a coupe.
The interior reveals a bright and spacious driver’s compartment. The characteristic dual-arch design gives the fascia panel character, beginning its sweep at the base of a perfectly structured central console. The forward position of the windscreen creates a feeling of airiness and light that reinforces the notion of space and protection.
In a rapidly changing market influenced by ever more demanding consumers, Peugeot is launching the 407, its new saloon in the “middle to upper” segment. The 407 saloon, which will rapidly be followed by an SW model, is the first member of the new 407 family responsible for carrying forward Peugeot’s key values – Dynamism,Value for Money,Visual Appeal – and Innovation. This market segment has immense strategic importance for a mainstream manufacturer and, for decades the famous “4” series vehicles have played a key part in Peugeot’s history.
The 407 saloon is a worthy successor to the 406 saloon and paves the way for a new page in Peugeot’s history. Historically, saloon customers in the M2 segment are attracted by the marque’s motoring pedigree when viewing models in this sector.While not wholly convinced of the merits of a larger saloon in the H segment, they nevertheless seek some of the benefits offered in terms of comfort and technology. Additionally, many also seek the dynamism offered in smaller cars – an area where Peugeot has always excelled.
An interior just waiting to be explored…
The eye is drawn immediately to the natural and elegant curves of the interior that create a sense of calm and serenity in the passenger compartment. Following the example of the exterior lines, the interior of the 407 exudes strength and quality. Structured around a central console and a dual-visor fascia panel, the interior is organised to ensure that everyone can enjoy driving and travelling together. Its finish is designed to evoke the same dynamism of the exterior and utilises materials that offer
supreme comfort.
Open to the light …
The brightness of the interior is striking, with light diffused through almost 1.5 m2 of windscreen and the long side windows. The latter afford rear passengers an unbroken field of vision that encourages the feeling of well-being inside the car.
Text and photos courtesy of Automobiles PEUGEOT
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