Toyota's European design studio ED 2 has designed a new sports car that encompasses three main strengths of the Toyota brand: motor sports involvement, four-wheel drive heritage and advanced technology.
Some of the things that appeal to today's younger generations include, for instance, sports, fashion, video games, mobile phones and the internet.
The Motor Triathlon Race Car is Toyota's response to these changing demands, and Toyota is now targeting not only the customers of today, but is also seeking to extend its brand message to future generations of car buyers.
This race car, designed and built at Toyota's European design studio ED 2 , has been conceived from the outset to compete on three different environments, as if in a "triathlon" athletic discipline: off-road, racetrack and city street circuits. The vehicle is propelled by four in-wheel electric motors powered by a Toyota fuel cell stack.
The Motor Triathlon Race Car is also a showcase that demonstrates three main strengths of Toyota brand: its motor sports involvement, its four-wheel drive heritage, and its constant search for relevant new technologies - in this instance, the concept car's eco-friendliness and the use of advanced information technology.
The two-seater's full potential is also featured in Gran Turismo 4, the latest version of the popular video game developed by Sony Computer Entertainment and Polyphony Digital.
The Toyota Motor Triathlon Race Car will have its world première at Geneva Motor Show, where it can be driven in the Sony Playstation 2 driving simulators available at the Toyota stand.
Text and photos courtesy of Toyota Motor Europe S.A./N.V.
